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Let
your website make you $$$$ while you sleep! and all that other B.S.!
by Cianna P.
Well, now you have figured out what kind of business
you want, got your product, and even have your website up. Only one
problem, where is that money you were supposed to be making?
Nothing! No one is knocking down your door to buy
your product! Well, here is the real world answer. Just because you have
a website up doesn't mean much if people can't find you among the masses
of sites out there. And you thought you were done:) Now, the real work
starts..... Need marketing
strategies......
But there are some rules in internet
marketing, and here are some:
No. 1 Rule: Never spam- The best way to get a bad reputation, and
lose any future business is to spam. This is at best a short term
solution if one at all. There are a lot of companies that sell email. I
wouldn't buy from them, or send email to anyone who has not requested
it. It is a good way to get into trouble right at the starting gate. So,
be patient, and do it right:)
No. 2 Rule: Don't link with everybody- "Don't fall for pay
only 10.00 and submit your website to 1000 search engines junk"
although you would think that any link exchange is good, search engines
look for content sites and their quality. The trend seems to be starting
to use human editors for sites, so they will visit your site, and see
what you are up to:0 So.. only link with sites that add something your
potential customer may want or need. I have heard many times that
"Content is King" with a quality website. People keep coming
back to one that has what they need, or want to learn about. Make sure
your links are relevant to what your site is offering.
No 3. Rule: Make sure your links work. It helps no one if you
can't navigate through your website .Certainly not the customer, who is
frustrated and may not visit again. keep up with your website and fix
dead links.
No 4. Rule: Add articles relevant to your business, or what you
think your customer may want or need. If you can't or don't want to
write, borrow articles. There are many Ezines who are very happy to let
you use their articles if you keep their bylines at the bottom.( Note:
ask for permission always. There are such things as copyright laws:)
Some easy and free marketing marketing tips:
1. Look for relevant sites, and ask for reciprocal links. Many
will be happy to link with you if your site is not an affiliate, mlm,
and has some quality cpntent their customers would like.
2. Do a search for free areas to post classified advertising.
Again, look for some that are relevant to your site. You don't get
customers by advertising to people who are not interested in what you
have to offer.
3. Join newsgroups, hotmail groups, yahoo groups that are
relevant to your business. You mostly can't do blatant advertising, but
put something in your signature file, so people will know about what you
have to offer, and contribute to your group. Since you should
contribute, choose topics that interest you, so you can be a productive
member of your group. Also, there is something to be said about
participation, and it helps to keep up with trends in your business this
way. There is always something to learn, and someone else's point of
view can help a lot:)
4. Submit to search engines- But first make sure you have your
keywords for your business in order, check with www.overture.com for a
keyword search. your descriptions of your website, and their pages, and
title tags, and meta tags done on your website, so the search engines
can find you. (Note: keywords need to be actually on your web page)
To learn a lot more about submitting to search
engines, and marketing
check out www.selfpromotion.com He has a lot of free helps
for newbies like us starting out in website marketing, and many tools to
help. A great and free resource!
Hope this helps you in your new adventure:)
www.glassaffinity.com
About the Author
Cianna P., San Ysidro,
California
beads@glassaffinity.com
http://www.glassaffinity.com
Cianna is a glass bead artist, and works at home. She sells her beads
and jewelry online. She is a new webmaster,and home business owner. She
also loves to write and has submitted some articles about her
experiences in this venue. |