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Let your website make you $$$$ while you sleep! and all that other B.S.!
by Cianna P.

Well, now you have figured out what kind of business you want, got your product, and even have your website up. Only one problem, where is that money you were supposed to be making?

Nothing! No one is knocking down your door to buy your product! Well, here is the real world answer. Just because you have a website up doesn't mean much if people can't find you among the masses of sites out there. And you thought you were done:) Now, the real work starts..... Need marketing strategies......

                       
But there are some rules in internet marketing, and here are some:

No. 1 Rule: Never spam- The best way to get a bad reputation, and lose any future business is to spam. This is at best a short term solution if one at all. There are a lot of companies that sell email. I wouldn't buy from them, or send email to anyone who has not requested it. It is a good way to get into trouble right at the starting gate. So, be patient, and do it right:)

No. 2 Rule: Don't link with everybody- "Don't fall for pay only 10.00 and submit your website to 1000 search engines junk" although you would think that any link exchange is good, search engines look for content sites and their quality. The trend seems to be starting to use human editors for sites, so they will visit your site, and see what you are up to:0 So.. only link with sites that add something your potential customer may want or need. I have heard many times that "Content is King" with a quality website. People keep coming back to one that has what they need, or want to learn about. Make sure your links are relevant to what your site is offering.

No 3. Rule: Make sure your links work. It helps no one if you can't navigate through your website .Certainly not the customer, who is frustrated and may not visit again. keep up with your website and fix dead links.

No 4. Rule: Add articles relevant to your business, or what you think your customer may want or need. If you can't or don't want to write, borrow articles. There are many Ezines who are very happy to let you use their articles if you keep their bylines at the bottom.( Note: ask for permission always. There are such things as copyright laws:)
                                         

Some easy and free marketing marketing tips:


1. Look for relevant sites, and ask for reciprocal links. Many will be happy to link with you if your site is not an affiliate, mlm, and has some quality cpntent their customers would like.

2. Do a search for free areas to post classified advertising. Again, look for some that are relevant to your site. You don't get customers by advertising to people who are not interested in what you have to offer.

3. Join newsgroups, hotmail groups, yahoo groups that are relevant to your business. You mostly can't do blatant advertising, but put something in your signature file, so people will know about what you have to offer, and contribute to your group. Since you should contribute, choose topics that interest you, so you can be a productive member of your group. Also, there is something to be said about participation, and it helps to keep up with trends in your business this way. There is always something to learn, and someone else's point of view can help a lot:)

4. Submit to search engines- But first make sure you have your keywords for your business in order, check with www.overture.com for a keyword search. your descriptions of your website, and their pages, and title tags, and meta tags done on your website, so the search engines can find you. (Note: keywords need to be actually on your web page)

To learn a lot more about submitting to search engines, and marketing check out www.selfpromotion.com   He has a lot of free helps for newbies like us starting out in website marketing, and many tools to help. A great and free resource!

Hope this helps you in your new adventure:)
                 www.glassaffinity.com

 

About the Author
Cianna P., San Ysidro, California
beads@glassaffinity.com
http://www.glassaffinity.com
Cianna is a glass bead artist, and works at home. She sells her beads and jewelry online. She is a new webmaster,and home business owner. She also loves to write and has submitted some articles about her experiences in this venue.